Why I Became a Fractional CMO and How I Help Businesses Scale

I’m Ryan Griffiths, a Fractional CMO (Chief Marketing Officer), also known as an Outsourced CMO, who helps businesses create powerful marketing strategies and scale to new levels of success. My background is a little different from most CMOs. Before stepping into marketing, I proudly represented Australia in professional football, including the 2004 Olympics. The discipline, resilience, and high-performance mindset I developed as an athlete now fuel how I approach business strategy and leadership.

Today, I work with businesses as a Fractional CMO, providing the same strategic expertise as a full-time Chief Marketing Officer but without the high overhead. My mission is simple: to help businesses implement more innovative marketing strategies, grow stronger brands, and achieve record-breaking results.

Companies I’ve Worked With

Tankworld – Chief Marketing Officer

At Tankworld, I led digital transformation and customer acquisition efforts across Australia. I implemented a multi-channel marketing strategy that included website development, content strategy, Google Ads, Meta campaigns, national TV advertising, and social media management. I also built and mentored an in-house marketing team. The results were clear: month after month, Tankworld achieved record-breaking sales growth while strengthening its online and offline presence.

Geek Media – Founder & Director

In 2017, I launched Geek Media, a full-service digital marketing agency. Over the years, I’ve partnered with dozens of clients across industries, helping them cut through crowded markets and achieve measurable results.

Some highlights include:

• The Supplement Stop – Achieved a 383% increase in revenue through tailored SEO and paid ads.

• Clarendon Homes – Delivered large-scale digital campaigns that generated leads in the competitive property market.

• Yamaha – Supported brand growth with targeted strategies and optimised content campaigns.

Geek Media became known in Newcastle for long-term client partnerships, professionalism, and innovative campaigns, with a client retention rate of over 90%.

Zimple Digital – Digital Marketing Specialist

During my time at Zimple Digital, I managed campaigns for high-profile clients, including Clarendon Homes and Yamaha. I focused on SEO, PPC, and content strategies to grow organic traffic, improve rankings, and generate new business opportunities. This role gave me the foundation to eventually run my own agency and refine the skills I use as a Fractional CMO today.

Viatek – Account Manager

At Viatek, I worked in sales and account management, helping businesses implement Fuji Xerox devices and managed print services. I created customised solutions to improve client efficiency and reduce costs while strengthening long-term relationships.

What I Do as a Fractional CMO

As a Fractional CMO or Outsourced CMO, I bring the expertise of a seasoned marketing leader to businesses that need direction, clarity, and growth.

Here’s how I help:

• Marketing Strategy – Crafting a roadmap tailored to business goals and industry opportunities.

• Team Leadership – Coaching or assembling marketing teams that can execute effectively.

• Campaign Management – Running SEO, PPC, social media, email marketing, and TV campaigns.

• Revenue Growth – Scaling businesses through data-driven strategies that deliver ROI.

• Brand Development – Building messaging and positioning that resonates with target audiences.

Frequently Asked Questions

What is a Fractional CMO?
A Fractional CMO is an outsourced Chief Marketing Officer who provides part-time or contract-based leadership. Businesses get C-level expertise without the cost of a full-time executive.

Why hire an Outsourced CMO?
Small and mid-sized businesses often don’t need or can’t justify a $200,000+ full-time CMO salary. Hiring an Outsourced CMO allows them to access the same expertise on a flexible basis.

What industries have you worked in?
I’ve supported companies in e-commerce, property, construction, retail, and fitness. My adaptable strategies mean I can create marketing plans for almost any industry.

What results have you delivered?
From scaling e-commerce brands like The Supplement Stop with triple-digit revenue growth to helping Tankworld achieve record-breaking monthly sales, my focus is always on measurable business results.

How do you start with new clients?
I begin with a discovery phase, auditing existing marketing activity, identifying opportunities, and analysing competitors. From there, I design and implement a clear strategy alongside your team.

Final Thoughts

My career has always been about high performance, whether on the football field or in the boardroom. As a Fractional CMO, I bring that same energy and focus to every business I work with. If you’re ready to scale smarter with an experienced Outsourced CMO by your side, I’d love to connect and help your business grow.

Author: Ryan Griffiths

Ryan is an Australian Digital Marketing Specialist and the director of Geek Media. With a main focus on SEO and Paid Ads such as Google PPC and Facebook/Meta Ads. He has grown multiple e-commerce brands into 6 figure companies.