how SEO and PPC work together

There is a lot of confusion about how SEO and PPC work together. Many people think that they are mutually exclusive, or that one will hurt the other.

In this article we explain why these two marketing channels can be used in harmony to create a more effective digital marketing strategy.

The first thing you need to know is that there’s no such thing as “organic search engine optimization”. It doesn’t exist, and it never has existed because Google owns those words and won’t let anyone use them for anything else! So what do we mean when we say SEO? We mean paid search results (aka AdWords) which appear at the top of your Google searches, along with organic listings from websites like Yelp or TripAdvisor. You also see ads on social media sites like Facebook and Twitter – but those aren’t technically considered part of the same category as pay-per-click advertising (PPC).

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