If you’re wondering how to create an Amazon Storefront as an Influencer, you’re not alone. With constant changes and regional rollouts, the process can feel overwhelming—especially if you’re based in Australia like me.
Good news: whether you’re new to the Amazon Influencer Program or already approved and just trying to locate your storefront, this guide will walk you through the steps clearly and quickly.
🌍 First Things First: Regional Differences Matter
Amazon has been testing different versions of the Influencer Program across countries. In my case, the Australian rollout seemed to happen before the US one. So if you’re having trouble finding your storefront, don’t stress—your region might just have a slightly different process.
🔗 Step 1: Visit the Right URL
If you’re already approved as an Amazon Influencer, head over to:
👉 amazon.com.au/createahub (or replace with .com if you’re in the US)
Log into your Influencer account, and this will take you to the Creator Hub, where the magic begins.
🛍️ Step 2: Access Your Storefront
Once you’re in the Creator Hub:
- Look to the right side of the page.
- Click on “My Storefront”.
- Open your Public Profile in a new tab to see what your audience sees.
This profile showcases your product reviews, videos, and curated lists.
🧑💻 Pro Tip: Use Your Username for Direct Access
You can go directly to your page using:
amazon.com/shop/YOURUSERNAME
For example:
amazon.com/shop/seedesignconsultancy
This is a quick way to share your storefront with followers or on social media.
🛠️ Step 3: Customise Your Storefront
Want your storefront to stand out? Start customising:
- Create Curations (like “My Desk Setup” or “Gifts for Him”)
- Edit Profile Photo & Bio
- Add Tags that describe your niche (e.g. tech, beauty, home)
⚠️ Heads up: Amazon recently removed the big banner that used to appear at the top of your page. Don’t panic—it’s just a new layout.
⭐ Influencer Levels: Gold, Top Creator & More
Amazon uses badges like “Gold” or “Top Creator” to highlight Influencers doing well. While the criteria are a bit unclear, consistent content and engagement seem to help.
Check out other influencers like Matthew—his clean layout, curated lists, and high-quality reviews are a great example of what works.
🎥 Add Product Reviews to Boost Engagement
Videos are powerful. Here’s how to stand out:
- Keep reviews over 30 seconds
- Be genuine and clear (no fluff)
- Use portrait mode for mobile-first viewers
- Mention key benefits (like how running shoes helped my knees after pro soccer!)
You can even invite friends or collaborators to review products under your account, as long as you stay within Amazon’s rules.
🔥 Use Tools Like ViralView
If you’re looking to cut down on wasted time, ViralView is a tool that shows trending Amazon products. It helped me discover high-performing products and avoid duds.
I’ll drop a tutorial link below if you want to learn more.
📌 Pin & Feature Your Best Curations
Want to control what visitors see first?
- Go to your Idea Lists
- Click the three dots next to your list
- Select “Pin to Top”
You can pin up to 8 lists, so make the first impression count! Highlight high-ticket or seasonal items like barbecues, Christmas gifts, or top desk gear.
🎯 Final Thoughts: Make It Yours
Building a successful Amazon Influencer storefront is all about consistency and presentation.
✅ Share honest reviews
✅ Curate valuable collections
✅ Use tools to your advantage
✅ Learn from top creators
The more effort you put in, the more your storefront becomes a destination, not just a product page
Author: Ryan Griffiths
Ryan is an Australian Digital Marketing Specialist and the director of Geek Media. With a main focus on SEO and Paid Ads such as Google PPC and Facebook/Meta Ads. He has grown multiple e-commerce brands into 6 figure companies.
