Local Web Promotion is the new Eldorado for companies working a catchment area: lawyers, estate agents, restaurants, bars, camp sites, hotels and so on. A company that has an influence at a local, regional or departmental level must now optimise its local web promotion.
20% of all searches on Google are localised searches: either the Internet user is looking for a service in a specific place (e.g.: “Japanese restaurant, Paris”), or they are automatically geolocalised for specific searches (e.g.: “bar”, “service station”, “glazier”).
Local Web Promotion essentially involves creating and managing a Google+ Local page. It provides companies that optimise it with exceptional visibility on the first page of Google and Google Map.