How Does Google Ads work?
It is highly likely that you have clicked on a Google Ad at the top of a page of search results. It is also highly likely that your customers or clients have done the same. Here is a little insight into how it all works in basic terms.
One of the crucial parts of placing an ad with Google is that the Ad is being seen by your ideal customer this includes where they live, their age and their interests a.k.a. demographics.
Timing Suited to Customers.
In addition the Ad can be placed to be shown within a time frame so that it is found when your ideal customer is most likely to be online e.g 8pm to 9pm on a Thursday evening AEST.
Ad matching searches needs.
Does your Ad’s keywords match that of the searches ? Does the Ad then match what is offered on your website ? It is quite common for a searcher to click on an Ad and then be taken to a website that does not offer the product or services that customers and clients are looking for. It is also a common theme for the searcher to not be taken to the exact place on your website where the search term is located. This leads to searchers with Cranky Pants and a lack of engagement and satisfaction so they bounce straight off the site and onto another.
Geek Media ensure that all key components of the success of an Ad are met so that your client’s clicks turn into conversions !