Why is website Hierarchy so important?
With all of the articles and SEO blogs available im quite surprised that none of the major influences in the digital marketing fields are talking about Website hierarchy.
With that said, I have decided to write my own 2 bobs worth about how website hierarchy and why is is so important to plan out and structure the hierarchy of your website.
Structuring your website is vital for both its user experience and searchability (not a word). Many websites and web designers throw the structure out the door which for the users experience and google penalties such as bounce rate (People leaving your site withina few seconds) is very damaging. Having a definitive site hierarchy increases Googles Understanding of your website. Let’s take a deep dive into how we structure a website.
But First…What is Website Hierarchy?
Importance for usability
The user experience is a major factor regarding the SEO score that google will implement when crawling your website. In a recent update google have stated that
help the user navigate your site. A good site structure will help with this.Google
Navigating should be easy for the user. How about trying to categorise and link your posts and products so they are easy to find. Fresh users will now have the ability to consume what content you are producing.
Importance for Crawlability
Crawlability refers to how easy it is for a search engine to process (“crawl”) the information on a website.
Search engines like these features because they make the site navigable. Consequently, the search engine has an easier time indexing the website.
How to set up the Hierarchy of your Website
So, how do you construct a solid site structure? First, we’ll look at an ideal site structure; then we’ll explain how to achieve this for your own site.
Plant your Hierarchy for SEO purposes
In a recent interview with Google’s John Mueller answered a question about flat site structure which is a website where all of the pages are one click away from the home page.
“In general be careful to avoid setting up a situation where normal website navigation doesn’t work. So we should be able to crawl from one URL to any other URL on your website just by following the links on the page.”John Mueller
Let’s start by looking at an ideal situation: if you’re starting from scratch, how should you organize your site? We think a well-organized website looks like a pyramid with a number of levels:
2. Categories (or sections)
3. Subcategories (only for larger sites)
4. Individual pages and posts
Add Schema Markup
Make important pages a priority
Produce and structure for humans not bots
Keep it clean and simple
Internal linking to relevant pages
External Linking to Relevant content